Monday 9 December 2013

Target Audience - Secondary Research

YOUNG ALTS:

The members share an inquisitiveness for everything that is indie. Indie means being individual and independent. There are many types of indie, such as rock, folk, pop etc. Young Alts experiment with art, music and fashion. Most Young Alts, get suck into a lot of media and they have their own taste of music. Their favourite bands consist of vans, urban outfitters, and NME. They enjoy listening to music that may be popular, but are seen to be not as well-known. The music type that they listen to can be older songs, as well as new ones. 

I have decided to create a questionnaire: questions that will help me have a bigger knowledge on what my target audience enjoys and what they do etc. 

QUESTIONS-
  1. How old are you?
  2. Where are you from? 
  3. How often do you listen to music?
  4. Name 3 of your favourite bands.
  5. Do you go to any gigs or festivals? If so, name them and how often you attend them.
  6. If you listen to the radio, what radio station is your favourite? 
  7. What are your favourite shops?
  8. What does your typical weekend consist of?
  9. What is your favourite social networking site, and why? 

Friday 6 December 2013

Planning My Magazine Title


NAME
REASON
Indie-vidual
It is a play on words (pun) which creates a rhetorical/humorous effect. This is because puns are regarded as idiomatic expression as their usage applies to the target audience of an indie magazine. The word “indie” actually means independent. “Indie-vidual” sounds like individual, which is a synonym for independent. Since my target audience is mainly for younger adults and teens; puns are used in the punch lines of jokes and they enhance the humorous effect, which younger adults and teens are more likely to be attracted by: the humour.
Indie-pendent
“Indie-pendent” is also a pun and it is actually another word for indie, although indie music is shortened via independent. It creates humour which is what my target audience would enjoy to read.
Acidic
It is defined as the fashion for indie which is “bold-stated” and gives a “bitter” twist to the types of clothes that people who listen to “indie music” wear. Acidic is also powerful and creates an image of unique individuals.
Lonesome
Since Lonesome means on their own, it is similar to individual and independent. Lonesome relates to the relaxing techno with soft voices and touching lyrics.
Neon
When you see the word “Neon” you get the image of bright and fluorescent colours which represents “Indie” music being different. Indie means new, which brings in the idea of my music magazine being up to date and modern, but consisting of indie music and the elements. The actual element, Neon, is very rare which means it can get rather expensive. This contrasts to the indie music magazine being expensive and distinctive, compared with other magazines.
Discrete
Discrete means separate, which also brings the idea of being alone and different, compared to others. Being individual represents indie music, which will draw the attention of the audience to the magazine, and make them want to read it because it is exclusive.

Friday 27 September 2013

Brief

Preliminary exercise: using DTP and an image manipulation program, produce the front page of a new school/college magazine, featuring a photograph of a student in a medium close-up plus some appropriately laid-out text and a masthead. Additionally, you must produce a mock-up of the layout of the contents page to demonstrate your grasp of DTP. 

Main task: the front page, contents and double page spread of a new music magazine (if done as group task, each member of the group to produce an individual edition of the magazine, following the same style).